Product Definition

13 min

Core Purpose

360Pulse is a continuous feedback platform designed to help businesses and organizations proactively manage and improve stakeholder satisfaction (customers, employees, or other groups with ongoing relationships). It achieves this through automated, recurring surveys that provide granular, individual-level feedback, enabling timely issue resolution, identification of positive engagement opportunities, and data-driven decision-making.

Target Audience

Primary

Client Pulses

Businesses with High Customer Lifetime Value (CLTV): Companies where the loss of a single customer represents a significant financial impact (tens of thousands of dollars or more). Examples include:

Managed Service Providers (MSPs)
SaaS providers
Professional services firms (accounting, legal, consulting)
Financial advisors
High-end retail
Automotive dealerships
Businesses with Recurring Revenue Models: Subscription-based businesses, service providers with ongoing contracts.

Employee Pulses

Companies with High Cost of Employee Turnover: Organizations where replacing an employee is expensive due to training costs, lost productivity, and specialized skills. Examples include:

Technology companies
Professional services firms
Healthcare organizations

Companies Focused on Employee Experience: Businesses that prioritize employee well-being and engagement as a competitive advantage.

Secondary

Organizations with other stakeholder relationships where ongoing feedback is valuable (e.g., non-profits, associations, potentially government agencies – though not the primary focus).

Ideal Customer Profile (ICP)

Client Pulses ICP

High CLTV (Customer Lifetime Value).
Recurring revenue model.
Proactive approach to customer success.
Existing process (even if informal) for gathering customer feedback.
At least one person responsible for customer relationships/success.
Understands the financial impact of customer churn.

Employee Pulses ICP

High cost of employee turnover.
Emphasis on employee engagement and retention.
HR department or dedicated personnel responsible for employee experience.
Belief in the value of employee feedback for improving the workplace.
Understands the financial impact of employee churn.

Value Proposition

360Pulse empowers businesses to prevent costly customer and employee churn by providing continuous, granular feedback through automated, recurring surveys. This enables proactive issue resolution at the individual level, identifies opportunities for positive engagement (testimonials, reviews, referrals), and supports data-driven decision-making to improve overall satisfaction and retention.

Key Differentiators

Continuous, Recurring Surveys: Focus on tracking sentiment over time, not just one-off snapshots.
Granular, Individual-Level Feedback: Ability to pinpoint specific issues and opportunities with individual stakeholders.
Automated Testimonial/Review/Referral Prompts: Built-in system for leveraging positive feedback to boost online reputation and drive organic growth.
Automated Glassdoor Review Prompts (Employee Pulses): Improves employer brand and attracts top talent.
Proactive Issue Resolution: Enables early intervention to address concerns before they escalate into churn.
Ease of Use & Setup: Designed for quick implementation and minimal ongoing management.
Focus on High-Impact Churn Prevention: Specifically targets businesses where customer/employee loss is very costly.
Flexible, Contact-Based Pricing: Accessible to a range of businesses, with all features included in all plans.

Features & Benefits

Feature	Benefit
Recurring Pulse Check Surveys	Continuously monitor satisfaction and track trends over time.
Automated Scheduling (Monthly, Quarterly, Semi-Annually, Annually)	Set up surveys once and let the system handle delivery on your chosen schedule.
Automated Reminders (Up to 2)	Maximize response rates with minimal effort.
Tag-Based Filtering (Industry, Location, Account Manager, Custom)	Segment feedback to understand specific groups or areas of the business, and take targeted action.
Automated Testimonial/Review Prompts	Boost online reputation and attract new customers/employees by capturing positive feedback at the perfect moment.
Automated Glassdoor Review Prompts	Improve your employer brand and attract top talent (for employee surveys).
Individual Stakeholder Drill-Down	Identify specific concerns and opportunities for improvement at the individual (or company-aggregated) level.
Real-Time Dashboard Updates	Access immediate insights and track progress as surveys are completed.
Multi-Language Support (Auto-Detect & Dropdown)	Reach a global audience and ensure survey accessibility. Detects browser language (e.g., fr-CA) and offers a manual dropdown.
Custom Branding	Maintain a consistent brand experience.
Simple 3-Point Scale (Happy/Meh/Sad Icons) + 1-10 Rating	Easy for respondents to answer, leading to higher completion rates. Provides both qualitative and quantitative data.
User Roles & Permissions	Control access to data and administrative functions (Admin vs. User).
Referral Prompts	Identify the perfect moment to ask for referrals when satisfaction is high
Logging of Testimonial Capture	Prevents asking the same user for multiple testimonials, avoiding annoyance
Optional Comment Boxes	Allow for open ended feedback and deeper insight.

Messaging

Headline: Continuous Feedback Surveys
Subtitle: Continuously measure customer and employee satisfaction with automated, recurring surveys. 360Pulse delivers granular feedback with real-time dashboard updates, allowing you to proactively address concerns, capture testimonials, and drive referrals.
Tagline Options:
- "Know What They Think. Grow Your Business."
- "Continuous Feedback. Actionable Insights."
- "Turn Feedback into Growth."
- "The Pulse of Your Stakeholders."
Key Messaging Pillars:
- Continuous Feedback
- Granular Insights
- Proactive Action
- Opportunity Identification (Testimonials, Reviews, Referrals)
- Ease of Use
- Actionable Data
- High-Impact Churn Prevention

Pricing & Plans

Contact-Based Pricing: Users pay based on the number of active contacts in the system.

Plan Comparison

	Free	Standard	Professional
Pricing	$0	$49/mo	$149/mo
Respondents	25	100	1000
PulseChecks	1	3	Unlimited
Multi-language Support	❌	❌	✅
Remove 360Pulse Badge	❌	❌	✅

Additional Contacts

$100/mo per 1000 contacts